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eCommerce Forum 2012

Future Solutions for eCommerce


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The eCommerce Forum provides an innovative insights to trending topics about digital marketing and electronic commerce. A variety of discussion panels, keynotes and solution presentations give a broad overview to new and innovative as well as fundamental topics.

All Speakers at a Glance

Select Event

10:20 AM - 10:30 AM Opening / Welcome
Opening
Björn Negelmann, Kongress Media GmbH
10:30 AM - 10:50 AM Lecture
Mobile and social payment on advance
Achim Himmelreich, Mücke & Sturm
10:50 AM - 11:10 AM Lecture
The future of payments: Separating buying from paying
Magnus Fredin, Klarna
11:10 AM - 11:30 AM Lecture
Innovative payment
Jörg Schille, PayPal
11:30 AM - 12:00 PM Panel
Discussion: Trending topic: e-payment
Dr. Harald Karcher, Journalist
Magnus Fredin, Klarna
Achim Himmelreich, Mücke & Sturm
Jörg Schille, PayPal
Hans-Peter Weber, Secupay
12:10 PM - 12:30 PM Lecture
Impacts of Google+ on search results and search engine marketing
Andre Alpar, Rocket Internet
12:30 PM - 12:50 PM Lecture
Text automation. Possibilities and limits on the example of text-automat.de
Saim Rolf Alkan, aexxea
12:50 PM - 01:10 PM Lecture
Future of Search
Patrick Singer, Google
01:10 PM - 01:40 PM Lecture
Why aren't 97 % clicking? Success factors in conversion optimization
Matthias Henrici, Web Arts
01:40 PM - 02:10 PM Lecture
Mass customization: Usability from the product to the checkout
Sebastian Herold, dotSource
02:10 PM - 02:30 PM Lecture
Trending topics in Mobile Commerce
Matthias Höfer, T-Systems
02:30 PM - 02:50 PM Lecture
The mobile shopping revolution: Everywhere and everything is a point-of-Sales
Andrea Anderheggen, Shopgate
02:50 PM - 03:10 PM Lecture
Emerging Trends in Smart Phone Applications
Vivek Luthra, Trade in EU (TIE)
03:10 PM - 03:30 PM Lecture
Discussion: Mobile Commerce
Achim Himmelreich, Mücke & Sturm
Andrea Anderheggen, Shopgate
Matthias Höfer, T-Systems
Vivek Luthra, Trade in EU (TIE)
03:30 PM - 04:10 PM Panel
Discussion: tourism 2.0
Houman Gieleky, Toptranslation
Andreas Kurth, TUI Deutschland
Michael Domsalla, KMTO
Olaf Dierich, relexa Hotels
Ullrich Kastner, Trivago
Stefan Möhler, tourism consult network
04:20 PM - 04:40 PM Lecture
Information lifecycle management as a basis for successful multi-channel
Norbert Klinnert, Noxum GmbH
04:40 PM - 05:00 PM Lecture
Taking Your Websites Mobile: A Practical Guide for Marketers & Business Execs
Sven Lehmkuhl, Sitecore
05:00 PM - 05:20 PM Lecture
Discussion: Customer Journey
Norbert Klinnert, Noxum GmbH
Sven Lehmkuhl, Sitecore
Björn Negelmann, Kongress Media GmbH

Select Event

10:20 AM - 10:30 AM Opening / Welcome
Opening
10:30 AM - 10:50 AM Lecture
Total makeover - how the internet changes all entire value chain of trade
Martin Groß-Albenhausen, BVH - Bundesverband dt. Versandhandel
10:50 AM - 11:10 AM Lecture
e-commerce evolution - or survival of the fittest!
Andras Limperger, Intershop
11:10 AM - 11:30 AM Lecture
eCommerce trend "mass customization": products, communications, processes
Joachim Schneidmadl, IntelliShop
11:30 AM - 12:00 PM Panel
Discussion: Trending topic: online retailing
Martin Groß-Albenhausen, BVH - Bundesverband dt. Versandhandel
Andras Limperger, Intershop
Joachim Schneidmadl, IntelliShop
Andreas Arlt, Händlerbund
Christian Grötsch, dotSource
Daniel Wishnia, xt:commerce GmbH
Stefan Wolk, online-driven.de
12:10 PM - 12:30 PM Lecture
What makes advertising successful? The targeting revolution on the internet
Thomas Promny, Velvet Ventures
12:30 PM - 12:50 PM Lecture
Social performance instead of stalking
Nils Hachen, ZenithMedia
12:50 PM - 01:10 PM Lecture
Discussion: Performance Marketing
Nils Hachen, ZenithMedia
Ralf Scharnhorst, Scharnhorst Media
Thomas Promny, Velvet Ventures
01:10 PM - 01:40 PM Lecture
"The legally secure online shop" - Principles in the German IT law with live shopping test
Andreas Arlt, Händlerbund
01:40 PM - 02:00 PM Lecture
Legal requirements in the social commerce
Stephanie Schmidt, BVH - Bundesverband dt. Versandhandel
02:10 PM - 02:30 PM Lecture
Changes for the e-commerce value chain
Moritz Koch, next commerce
02:30 PM - 02:50 PM Lecture
Fulfillment 2.0
Tobias Kaulfuß, Rhenus Medien Gotha GmbH & Co. KG
02:50 PM - 03:10 PM Lecture
MITO-based e-logistics implementation
Hartmut F. Binner, Prof. Binner Akademie
03:10 PM - 03:30 PM Lecture
Discussion: Recent development for the e-fulfillment
Moritz Koch, next commerce
Tobias Kaulfuß, Rhenus Medien Gotha GmbH & Co. KG
Hartmut F. Binner, Prof. Binner Akademie
Oliver Korpilla, anticopy
03:30 PM - 04:00 PM Panel
Discussion: Consumer Electronics
Roberto Iezzi, notebook.de
Thomas Promny, Velvet Ventures
Björn Negelmann, Kongress Media GmbH
Ingmar Böckmann, bvh
04:20 PM - 04:40 PM Lecture
Social commerce - Buzzword or the future of e-commerce?
Stefan Wolk, online-driven.de
04:40 PM - 05:00 PM Lecture
Challenge for community monetization
Sabine Bartmann, dotSource
05:00 PM - 05:20 PM Lecture
Leveraging E-commerce with Enterprise Social Networking
Hugo Teruzzi, Quanbit

Select Event

10:20 AM - 10:30 AM Opening / Welcome
Opening
10:30 AM - 10:50 AM Lecture
Social Media - the end of the industry hype?
Dr. Thorsten Schwarz, Absolit Consulting
10:50 AM - 11:10 AM Lecture
Trends im online marketing
Lutz Behrendt, Google
11:10 AM - 11:30 AM Lecture
Trends in B2B Marketing
Dr. Michael Breyer, Deutsche Messe Interactive
11:30 AM - 12:00 PM Panel
Discussion: Trending topic: online marketing
Lutz Behrendt, Google
Ralf Haberich, Webtrekk
Dr. Thorsten Schwarz, Absolit Consulting
Manuel Kester, belboon
Alan Webb, Abakus
Gerhard Dongowski, Schlütersche Verlagsgesellschaft
Dr. Michael Breyer, Deutsche Messe Interactive
12:10 PM - 12:30 PM Lecture
Custmer journeys - models of success for multi channel commerce
Werner Spengler, namics
12:30 PM - 12:50 PM Lecture
Approaches to the customer journey analytics
Wolfgang A. Buescher , Adclear
12:50 PM - 01:10 PM Lecture
Cross-channel optimization with user-journey analysis and attribution modeling
János Molday, Head of Data & Technology, uniquedigital
01:10 PM - 01:30 PM Lecture
Conversion is dead, long live conversion
Ralf Haberich, Webtrekk
01:30 PM - 01:50 PM Lecture
Together on Shoppingtour - How Co-shopping provides more conversion for online shops
Toni Kaiser, dotSource
01:50 PM - 02:10 PM Lecture
More sales with an intelligent shop searching
Thomas Braun, exorbyte
02:10 PM - 02:30 PM Lecture
Lessens Learned from a multichannel commerce approach
Jörg Mayer, 21sportsgroup
02:30 PM - 02:50 PM Lecture
xt:commerce. More than a shop
Saggy Kalvo Klarner, xt:commerce GmbH
02:50 PM - 03:10 PM Lecture
Multi channel commerce: Why did the dinosaurs really extinct
Alexander Neuhausen, Intershop
03:10 PM - 03:30 PM Lecture
efficient solutions for multi-channel commerce
Noef Kienzle, IntelliShop
03:30 PM - 03:50 PM Lecture
Multi channel run: how discounter deals it
Christian Winkler, mgm technology partners
03:30 PM - 04:20 PM Lecture
Discussion: delivery services
Dominik Mühl, supermarkt.de
Tobias Kaulfuß, Rhenus Medien Gotha GmbH & Co. KG
Christian Metzner, meinPaket.de
Claude Ritter, Lieferheld.de
Björn Negelmann, Kongress Media GmbH
04:20 PM - 04:40 PM Lecture
Mobile meets tourism
Andreas Kurth, TUI Deutschland
04:40 PM - 05:00 PM Lecture
Consumers' new timeline - ~how mobile devices changed the way we shop & see brands
Thorsten Schollmayer, SapientNitro
05:00 PM - 05:30 PM Award
Shopgate presentation of prizes - Mobile Shopping Award @ CeBIT 2012
Dieter Kartmann, shopgate

Select Event

10:20 AM - 10:30 AM Opening / Welcome
Opening
10:30 AM - 11:00 AM Lecture
E-mail marketing today - Strong sales and low costs
Dr. Thorsten Schwarz, Absolit Consulting
11:00 AM - 11:30 AM Lecture
Measured Success in E-Mail-Marketing
Oliver Wilke, Emailvision
11:30 AM - 11:50 AM Panel
Discussion: Trends in E-Mail-Marketing
Dr. Thorsten Schwarz, Absolit Consulting
Björn Negelmann, Kongress Media GmbH
Oliver Wilke, Emailvision
12:10 PM - 12:30 PM Lecture
Omni Commerce - The shopping future of the consumers is seamless
Bertold Raschkowski, future-commerce
12:30 PM - 12:50 PM Lecture
Couch Commerce - Shopping Patterns with Tablets
Alexander Ringsdorff, CouchCommerce
12:50 PM - 01:10 PM Lecture
New models for fashion and lifestyle - Shopping parties and fashion networks
Christian Grötsch, dotSource
01:10 PM - 01:40 PM Lecture
Rich Snippets (micro data and micro formats) for better SEO
Alan Webb, Abakus
01:30 PM - 01:50 PM Lecture
Conversion Optimierung/Post Conversion Management
01:40 PM - 02:10 PM Lecture
Internationalization with a few clicks - online marketing as an entry into new markets
Houman Gieleky, Toptranslation
02:10 PM - 02:30 PM Lecture
Challenges for the E-Commerce-Controlling
Rene Otto, Rock'n Shop
02:30 PM - 02:50 PM Lecture
MITO based e-commerce implementation
Hartmut F. Binner, Prof. Binner Akademie
02:50 PM - 03:10 PM Lecture
On the road to a smarter commerce
Gerhard Peterlic, Senior Consultant Smarter Commerce, IBM Deutschland
03:10 PM - 03:30 PM Lecture
Software 4 e-commerce is simple and smart!
Thomas Widmann, WidasConcepts
03:30 PM - 03:50 PM Panel
Discussion: fashion & lifestyle commerce
Alexander Ringsdorff, CouchCommerce
Rene Otto, Rock'n Shop
Björn Negelmann, Kongress Media GmbH

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