Success factors, developments and experiences in the film and television sector
Television has not been particularly innovative in the past few years. Shrinking budgets leave little room for creativity. New providers are jostling to reach the market. It takes courage to try out innovative formats. Viewers themselves don't always know what they want. Movie ticket sales are dropping even with 3D.
Against these statements stand an array of technical developments and possibilities for new distribution channels, interactive offers and market developments that are driven by the Internet and high data transfer rates.
IPTV, on-demand video, smartTV, mobile entertainment, 3D – the technology is there, but it seems there is still a lack of content to give this niche area mass market potential. Most business models are still in the testing phase, and consumer willingness to pay remains a critical factor.
The question is open as to how producers can best utilize the new opportunities, and what emancipation from traditional market structures will look like. Does the cloud offer additional possibilities here? How can creative processes continue to be financed? What potential does hybrid TV hold for advertising and subscription models, and how will social TV change the film and television landscape? Can cinema and TV even be considered separately in an era of 360° production and evaluation?