Reuben Hendell brings more than 20 years of experience counseling some of the world's top brands in their quest to effectively engage customers and increase brand loyalty while maximizing their return on marketing investment.
Reuben carries a dual role at GSI Commerce as CEO, Global Agency Services, and Chief Strategist, GSI Global Marketing Services. As CEO, he oversees the growth strategy, day-to-day operations, and a team of more than 400 marketing professionals at the TrueAction NetworkTM and Silverlign agencies. As chief strategist of GSI's Global Marketing Services division, Reuben drives the division's overarching strategy to expand its global presence within the digital marketing services industry.
Prior to GSI, Reuben was CEO at MRM Worldwide, one of the world's top five digital marketing agencies, where he served as CEO since 2004. During that time, Reuben grew MRM to a global network with over 2,000 employees, leading the agency's transformation by successfully integrating multiple specialist agencies into a single global digital and direct marketing powerhouse with 62 offices in 40 countries.
Before joining MRM, Reuben was an executive vice president at Digitas for 10 years, where he was a key contributor to the company's growth. At Digitas, Reuben created and led the strategic planning group and helped Digitas expand beyond Boston by opening offices in San Francisco, Chicago, and New York, and was also part of the executive team that took the company public.
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