It's not only businesses that are becoming increasingly networked; the digital world is also making major inroads into our private lives. Key technologies in this regard are connectivity and the cloud.
On Thursday, 8 March, the CeBIT Global Conferences will have "Connect your Lifestyle: Entertainment, Mobility, Content" as its keynote theme. The day’s Conferences will cover topical issues, such as Video on Demand, Digital Television, Carpooling, and Mobile Games.
The CGC have succeeded in securing Mikael Hed as a keynote speaker on mobile games. Hed is the CEO of Rovio Entertainment Ltd., the company behind the hugely successful "Angry Birds"” smartphone game. Before joining Rovio, Hed made a name for himself as the founder and owner of Taikapaja Oy, a Finnish eBook publisher, and as a consultant at Trema Group, a software company.
From simple idea to global hit - without any advertising
Rovio'’s Angry Birds game is a success story almost without parallel. Today, Angry Birds, which was developed as an iPhone app in 2009, is available for all key platforms and in all major app stores. And current download statistics suggest that the game’s popularity is showing no signs of waning. Rovio has recorded more than 400 million downloads of Angry Bird games to date and recently announced that it has also started generating several million US dollars of profits from sales of Angry Birds merchandizing products.
In addition, the company's plans for an Angry Birds movie demonstrate that a small game, if successful, can also lead to opportunities in other parts of the entertainment industry. Each day some 30 million users play Angry Birds – an impressive number, especially considering that up until now Rovio has not spent a single cent on advertising. The company’s secret weapon: web-based viral marketing.
"Connect your lifestyle" with high-caliber speakers
Mikael Hed will give a detailed account of the secret behind the success of Angry Birds in his CeBIT Global Conferences address. Other high-caliber speakers on 8 March include Dr. Michael Gorriz, the CIO of Daimler; Jeremy Doig, Engineering Director at Google; Christoph Bellmer, the CEO of maxdome; Maximillian Huber, the Managing Director of Sharp Electronics Europe; and Markus Barnikel, the CEO of carpooling.com.
Please inform yourself about the program 2012 and the daily topics.
Welcome to the following speakers
myCeBIT offers an array of planning aids for your trip to the show.
Save and organize the results of your website and database queries and coordinate your appointments from the comfort of your home or office.
Forgot your login data?
If you have forgotten your password, you can assign yourself a new one here:
Register now and take advantage of the numerous online services available for your personal profile, featuring planning aids for your trip to the show.
Learn what tomorrow holds. More than 60 world-class speakers in 4 days.
In order to use this service, you need to log in.
Please log in now or create a new user account.