There has been a truly infectious sense of enthusiasm here in Hannover. Start of a substantial reduction in investment backlog. Numerous companies reported up to 30 percent more business leads at their stands than last year.
The high-tech economy has given CeBIT 2010 top marks. Visitors came to CeBIT with specific ICT projects in mind, and had clearly done their homework before arriving in Hannover. Projects initiated at the event represented a total investment volume of over ten billion euros. CeBIT 2010 has turned aspirations of growth into concrete business orders. The industry has weathered the crisis and is now back in business. 4,157 companies from 68 countries exhibited at CeBIT 2010.
Through Friday, average daily attendance at the show was up three percent year on year. The trade visitor ratio remained unchanged at more than 80 percent. One in every five CeBIT visitors was from outside Germany. A slight decrease in attendance from America was offset by larger numbers from Asia in 2010. European attendance was on a par with last year's high attendance rates. The event also successfully reinforced its profile as an international economic policy platform. A successful CeBIT 2010 has laid the foundation for business growth in the months ahead.
As this year's partner country, Spain played an outstanding part in CeBIT 2010, Raue declared, sending more than 100 exhibitors to the event. According to Raue: "Spain's performance here has definitively established it as one of Europe's leading ICT nations."
"CeBIT Sounds!" made a highly successful debut. "It struck a real chord in the marketplace. CeBIT Sounds! is clearly going to be part of the mix at future exhibitions as well, building a bridge between the music industry and the ICT sector," Raue (Member of the Managing Board Deutsche Messe) predicted.
The concept of integrating corporate events into CeBIT was also termed a success. For the first time, SAP staged its "SAP World Tour" customer event in halls 19 and 20, in tandem with CeBIT. "We see this method of participating at CeBIT as a promising model for the future. In 2011 we hope to give more businesses the opportunity to use the power of CeBIT to boost the success of their own events," said Raue.
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