CeBIT abroad

The success of CeBIT in Hannover has prompted Deutsche Messe to market the CeBIT concept outside Germany using the slogan "CeBIT Worldwide Events". On the basis of custom-made trade fair concepts and trade fair know-how "made in Hannover", Deutsche Messe helps clients engaged in international activities to gain a foothold on selected foreign markets which boast obvious business potential. Following a thorough analysis of the market, the CeBIT concept was realized via the establishment of new trade shows as well as by taking over or participating in existing events. Whereas CeBIT in Hannover attracts top-level management from all over the world, trade shows abroad can also reach additional interesting target groups, such as middle management. In 1999 the decision was taken to create international offshoots of CeBIT, but with the proviso that only one such event be staged on any given continent. Of strategic benefit in this connection is the vast 15-year experience and know-how gathered by Deutsche Messe AG in the realization of trade shows abroad.

CeBIT Events now also take place in Istanbul, Turkey (CeBIT Bilisim Eurasia plus CeBIT Broadcast Cable and Satellite), in Shanghai, China (Logistics + ICT Asia) and in Sydney, Australia (CeBIT Australia)